The Product process, from initial framing to post-release learning.
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Product management phases and steps
Authors & essential reading in Product Management
A tight, defensible short-list — modern PM canon, Lean / startup foundations, UX and decision-making, plus the engineering-product interface.
Mention counts are rough orders of magnitude from a name + Product-context Google query — calibrated for relative scale, not precise count.
Marty Cagan
Key works
Inspired (2008), Empowered (2020), Transformed (2024); founder of the Silicon Valley Product Group
Nationality
United States
Writes in
English
Mentions
≈ 1.5 M
Teresa Torres
Key works
Continuous Discovery Habits (2021); concept: Opportunity-Solution Tree
Nationality
United States
Writes in
English
Mentions
≈ 800 K
Melissa Perri
Key works
Escaping the Build Trap (2018); concept: the Build Trap (outputs vs outcomes)
Nationality
United States
Writes in
English
Mentions
≈ 500 K
Dan Olsen
Key works
The Lean Product Playbook (2015); concept: Product-Market Fit Pyramid
Nationality
United States
Writes in
English
Mentions
≈ 300 K
Roman Pichler
Key works
Agile Product Management with Scrum (2010), Strategize (2016), How to Lead in Product Management (2020)
Nationality
Germany (based in the UK)
Writes in
English
Mentions
≈ 400 K
Eric Ries
Key works
The Lean Startup (2011), The Startup Way (2017); concepts: Build-Measure-Learn loop, MVP, validated learning
Nationality
United States
Writes in
English
Mentions
≈ 3 M
Steve Blank
Key works
The Four Steps to the Epiphany (2005), The Startup Owner's Manual (2012); concept: Customer Development
Nationality
United States
Writes in
English
Mentions
≈ 2 M
Geoffrey Moore
Key works
Crossing the Chasm (1991, rev. 2014), Zone to Win (2015); concept: Technology Adoption Lifecycle, the Chasm
Nationality
United States
Writes in
English
Mentions
≈ 2 M
Clayton Christensen
Key works
The Innovator's Dilemma (1997), Competing Against Luck (2016); concepts: Disruptive Innovation, Jobs-to-be-Done
Nationality
United States
Writes in
English
Mentions
≈ 8 M
Tony Ulwick
Key works
What Customers Want (2005), Jobs to be Done (2016); concept: Outcome-Driven Innovation (ODI)
Nationality
United States
Writes in
English
Mentions
≈ 150 K
Don Norman
Key works
The Design of Everyday Things (1988, rev. 2013), Emotional Design (2003); concepts: affordances, signifiers; co-founder Nielsen Norman Group
Nationality
United States
Writes in
English
Mentions
≈ 4 M
Jeff Patton
Key works
User Story Mapping (2014); concept: Story Mapping
Nationality
United States
Writes in
English
Mentions
≈ 300 K
John Doerr
Key works
Measure What Matters (2018); concept: OKRs (Objectives & Key Results); chairman of Kleiner Perkins
Nationality
United States
Writes in
English
Mentions
≈ 5 M
Daniel Kahneman
Key works
Thinking, Fast and Slow (2011); Nobel Prize in Economics (2002); concepts: System 1 / System 2, Prospect Theory, cognitive biases
Nationality
Israeli-American
Writes in
English
Mentions
≈ 12 M
Ben Horowitz
Key works
The Hard Thing About Hard Things (2014), What You Do Is Who You Are (2019); co-founder of Andreessen Horowitz (a16z)
Nationality
United States
Writes in
English
Mentions
≈ 5 M
Eric Evans
Key works
Domain-Driven Design: Tackling Complexity in the Heart of Software (2003); concepts: Ubiquitous Language, Bounded Context
